"I want people to know who we are and what we do..."
This is not an unreasonable dream! The key is finding out the core of
your organization's existence and building all customer facing
materials around that goal.
Most people think that your "brand" is a series of logos or color
schemes that make your organization recognizable. In fact, your brand
is your reputation and recognition. It can be a long-formed opinion (in
the case of a well-established organization with roots) or starting
from scratch (a new company just beginning). We take organizations at
all levels of existence and make them into strong, audience-centered
identities.
Some options:
- Identity systems - everything from color schemes and business cards to logos and letterhead.
- Logo redesigns - starting from scratch, or just bringing it into the 21st century!
- Style guides - brand manuals for future design work.
A brand development and identity is not something you decide once and
for all. Your brand and community perception are constantly changing
and your brand must evolve too. Our team continues to help you
strategize the future of your brand long after our initial work is
complete. We are here to make sure you stay a strong brand and
a strong organization.